Klaviyo is not a traditional CRM (customer relationship management) system. It is primarily an email marketing platform that helps e-commerce businesses grow by sending personalized and targeted campaigns. However, it does have some features that are commonly found in CRM systems, such as tracking customer behavior, creating customer segments, and storing customer data. It also allow you to store your contacts and customer data and use it to personalize your campaigns and automate email flows. Additionally, Klaviyo does allow you to view a customer’s purchase history, email engagement, and website behavior, so it can be considered as a CRM-like functionality.
Klaviyo is an email marketing platform that helps e-commerce businesses grow by sending personalized and targeted campaigns. It helps businesses to automate their email marketing and increase revenue by sending the right message, to the right person, at the right time.
Klaviyo works by integrating with e-commerce platforms such as Shopify, Magento, BigCommerce, etc. and tracking customer behavior and purchase data. This data is then used to create targeted segments and send personalized email campaigns.
Features of Klaviyo include:
- Email personalization and segmentation
- Automated email campaigns
- A/B testing
- Email deliverability and reporting
- Integration with e-commerce platforms
- Advanced tracking and analytics
Klaviyo supports payments integrations with various payment gateways such as stripe, paypal, square, etc.
Klaviyo also integrate with ecommerce sites like Shopify, Magento, BigCommerce, etc. It allows you to connect your store data to Klaviyo and use it to personalize your campaigns and automate email flows.
Klaviyo works with various payment gateways to integrate with your e-commerce platform and track customer purchase data. Some of the popular payment gateways that Klaviyo integrates with include:
- First Data
- and many more
Please note that Klaviyo does not process payments, it just integrates with your payment gateway to track customer purchase data, so the list of available payment gateways will vary depending on your location and the e-commerce platform you are using. It is always recommended to check on Klaviyo’s official website or with their support team to confirm the list of available payment gateways that Klaviyo integrates with.