Infusionsoft is a customer relationship management (CRM) and marketing automation software designed for small businesses. It helps businesses automate repetitive tasks, manage customer data, and streamline their sales and marketing processes. It combines a variety of tools, including email marketing, e-commerce, and contact management, into one platform.
Some of the main features of Infusionsoft include:
- Email marketing: allows businesses to create and send targeted, personalized email campaigns to their contacts.
- E-commerce: allows businesses to process payments and manage orders directly from the platform.
- Contact management: allows businesses to store and manage all of their customer data in one place, including contact information, purchase history, and communication history.
- Marketing automation: allows businesses to create automated workflows that trigger specific actions based on certain conditions, such as sending an email when a customer makes a purchase or adding a contact to a specific list when they fill out a form.
- Sales automation: allows businesses to track leads and manage their sales pipeline, including creating quotes, invoices and sales order.
Infusionsoft can be used to automate repetitive tasks, such as sending follow-up emails, tracking customer interactions, and managing sales and marketing efforts. It is intended for small businesses in industries such as e-commerce, coaching, consulting, and professional services.
Users can access Infusionsoft through a web browser, or through a mobile app, and the system can be integrated with other apps and software, such as payment gateways, CRM, and website builders.
Infusionsoft supports several payment gateway options that allow businesses to process payments and manage orders directly from the platform. Here is a list of some popular payment gateways that integrate with Infusionsoft:
- First Data
It’s worth noting that depending on the country or region you operate on, availability of some payment gateway options might vary. Also, Infusionsoft allows for custom integration of payment gateways that are not natively supported, this can be done with the help of a developer.